Privacy Policy

1. Introduction

Pho.Shop ("we," "us," or "our") is operated by Endpoint Systems LLC. This Privacy Policy describes how we collect, use, disclose, and safeguard your personal information when you use our commission-free ordering platform at pho.shop.

pho.shop is a software platform used by independent Vietnamese restaurants and noodle houses to accept online orders for pickup and delivery. We are a technology provider — the restaurant you order from is the party preparing and serving your food.

2. Information We Collect

2.1 Information You Provide

• Account information: name, email address, phone number, password
• Order information: items ordered (pho, banh mi, bun, rice bowls), pickup or delivery time, special requests, restaurant selection
• Payment information: credit/debit card data (processed by our payment processor; we do not store raw card data)
• Communications: messages sent through the platform, support requests, feedback

2.2 Information Collected Automatically

• IP address, browser type, device identifiers
• Usage data: pages visited, menu items browsed, time spent
• Language preference (English or Vietnamese)
• Cookies and similar tracking technologies

3. How We Use Your Information

• Create and manage your account
• Process orders and payments
• Send order confirmations, ready-for-pickup notifications, and updates
• Send one-time passcodes (OTPs) for account verification
• Provide customer support in English or Vietnamese
• Improve and personalize the Service
• Comply with legal obligations and prevent fraud

4. SMS and Text Message Communications

5. Sharing of Information

We may share your information with:

• The restaurant you order from: staff of the specific Vietnamese restaurant receive the order details needed to prepare your food
• Service providers: payment processors, SMS providers (Twilio), cloud infrastructure, image CDN, analytics
• Legal authorities: when required by law or court order
• Business transfers: in connection with a merger or sale of assets

We do not sell your personal information.

6. Data Retention

We retain your account data for as long as your account is active. Order records may be retained by the restaurant for tax and bookkeeping purposes. You may request deletion of your pho.shop account at any time by contacting privacy@endpointsystems.com.

7. Your Rights

• Access the personal information we hold about you
• Correct inaccurate data
• Request deletion of your data (subject to legal retention requirements)
• Opt out of SMS communications (reply STOP)
• Opt out of marketing emails (unsubscribe link)

8. Cookies and Language Preference

We use cookies and similar technologies to maintain session state, remember your cart, remember your language preference (English or Vietnamese), and analyze platform usage. You can control cookies through your browser settings.

9. Children's Privacy

The Service is not directed to children under 13. We do not knowingly collect personal information from children.

10. Security

We implement industry-standard security measures including TLS encryption in transit, encrypted storage, role-based access controls, and audit logging. No method of transmission or storage is 100% secure.

11. Changes to This Policy

We may update this Privacy Policy periodically. Significant changes will be posted on this page with a revised effective date.

12. Contact Us