Everything independent Vietnamese restaurant owners ask before going live on pho.shop.
A flat $30/month — zero per-order commission, no revenue share, no surprises. You keep 100% of every ticket minus standard card processing fees through your own merchant account.
Yes. Both the customer storefront and the owner console support English and Vietnamese. Your customers can read the menu in whichever language they prefer, and your staff can operate the console in Vietnamese.
Yes — and it's a feature, not a hassle. You open your own CardPointe merchant account, which means card deposits settle directly to your bank. You are not a sub-merchant on a platform wallet that could delay or freeze your money.
pho.shop supports pickup and third-party dispatch. You can run in-house drivers, dispatch to third-party networks, or offer pickup only. Delivery is optional — unlike the marketplaces that force you into their delivery model.
Most independent Vietnamese restaurants are live within a few business days. The longest step is merchant account approval; loading your menu (including Vietnamese translations) takes a few hours.
You can keep using them if you want. Many restaurants do — for discovery. But with pho.shop you also have a direct ordering channel where you keep the full ticket. Over time, most owners shift their regulars to the direct channel.
No. pho.shop runs in any modern browser on any tablet, phone, or laptop. Optional CardPointe terminals are available if you want integrated card-present processing, but nothing is required.
You can export your menu, customer list, and order history at any time. Your merchant account is yours — it doesn't move with the platform.
pho.shop is operated by Endpoint Systems LLC, an independent software company building commission-free ordering platforms across multiple restaurant verticals.